We build pet toys that make tails wag and paws grab
— and help your brands grow
A pet toy studio dedicated to better play
WagNab is a pet toy studio dedicated to creating eco-friendly, play-tested products for pet brands and importers worldwide. We combine the instincts of pet lovers with the precision of experienced manufacturers — so every toy we develop is not just safe and sustainable, but genuinely fun for the animals that play with it.
Our name says it all
Wag
For the joy that lights up a pet's whole body. That unmistakable tail wag that says "this is the best thing ever."
Nab
For that instinctive, satisfying grab. When a dog snatches a toy and parades it around the room — that's the Nab.
When pets love a toy, their parents notice — and that's the kind of product loyalty that drives your sales.
From concept to delivery, with transparency and care
We manage the full development process — from initial design to material sourcing and production — so your brand can focus on what matters most.
Custom Design (ODM)
Your concept or ours, developed to your specifications. From initial sketch to production-ready sample.
Eco-Friendly Materials
Non-toxic, sustainably sourced materials as standard, not an add-on. Recycled and responsibly sourced options available.
Play-Tested Development
Every product reviewed from a real pet owner perspective. Because a toy that gets used, shared, and re-purchased is a toy that works.
Flexible MOQ & Fast Turnaround
Designed to support brands at every stage of growth — from first collection launch to scaling established lines.
More than a supplier. A product development partner.
We partner with pet toys companies who want more than a supplier — they want a partner who cares about what ends up in a pet's mouth. If you're looking to expand your product line, launch a new SKU, or refresh your current range with better materials, let's talk.
The Journey Behind WagNab
From one broken toy to hundreds of products loved by pets around the world.
The Toy That Fell Apart
Our founders — pet owners and manufacturers — watched a brand-new toy come apart within minutes of play. That moment sparked a mission: build toys pets actually love and brands are proud to put their name on.
WagNab Begins
WagNab was founded around two simple ideas: Create toys pets genuinely enjoy. Help businesses bring better products to market. From day one, we combined product development, responsible materials, and manufacturing expertise under one roof.
From Studio to Scale
As more partners joined us, we expanded our development and production capabilities. New sampling systems, dedicated quality checkpoints, and specialized manufacturing lines allowed us to support growing brands with greater consistency.
Going Global
By 2020, products developed with WagNab were reaching pet stores, online retailers, and distributors across multiple continents. Compliance standards such as CPSIA, EN71, and REACH became part of our development process from the very beginning.
500+ Projects Delivered
More than 500 projects later, we've learned that successful products are rarely the most complicated. They're the ones that balance play value, durability, safety, and manufacturability. That belief continues to guide every project we take on.
Building Our Own Collections
To showcase the standards we recommend to clients, we launched a series of in-house toy collections. They became a testing ground for new materials, construction methods, and design ideas before entering client projects.
What We're Building Next
More sustainable materials. Smarter product development. Stronger partnerships. And more toys that earn both the wag and the nab.
The Toy That Fell Apart
Our founders — pet owners and manufacturers — watched a brand-new toy come apart within minutes of play. That moment sparked a mission: build toys pets actually love and brands are proud to put their name on.
WagNab Begins
WagNab was founded around two simple ideas: Create toys pets genuinely enjoy. Help businesses bring better products to market. From day one, we combined product development, responsible materials, and manufacturing expertise under one roof.
From Studio to Scale
As more partners joined us, we expanded our development and production capabilities. New sampling systems, dedicated quality checkpoints, and specialized manufacturing lines allowed us to support growing brands with greater consistency.
Going Global
By 2020, products developed with WagNab were reaching pet stores, online retailers, and distributors across multiple continents. Compliance standards such as CPSIA, EN71, and REACH became part of our development process from the very beginning.
500+ Projects Delivered
More than 500 projects later, we've learned that successful products are rarely the most complicated. They're the ones that balance play value, durability, safety, and manufacturability. That belief continues to guide every project we take on.
Building Our Own Collections
To showcase the standards we recommend to clients, we launched a series of in-house toy collections. They became a testing ground for new materials, construction methods, and design ideas before entering client projects.
What We're Building Next
More sustainable materials. Smarter product development. Stronger partnerships. And more toys that earn both the wag and the nab.
It started with a toy that fell apart in under five minutes
We're pet owners first. Between us, we've tested more chew toys, toss-and-fetch sets, and crinkle puzzles than we can count — and like most pet parents, we kept running into the same frustrations: flimsy materials, dyes we weren't sure about, designs that looked great in photos but bored our animals within the hour.
So we started asking a different question.
Instead of “how do we make toys cheaper,” we asked “how do we make toys pets actually love — and products brands are proud to put their name on?”
That question led us to build WagNab. From the beginning, we focused on three things.
Better Materials
Eco-friendly and non-toxic materials shouldn't be marketing buzzwords. They should be the starting point for every product.
Better Design
A toy that triggers a dog's tail-wag or a cat's stalk-and-nab instinct is a toy that gets used, shared, and re-purchased.
Better Partnerships
We work with brands who care about what they put their name on — and treat every client as a long-term partner.
Ready to Build Better Pet Toys Together?
Whether you have a rough concept or a fully defined product brief, we're ready to help bring it to life.