Mat Slow Feeding Snuffle Mat Private Label: Fleece Specs and MOQ

A mat slow feeding snuffle mat private label program needs one SKU you can describe without inventing a size chart. Start with the Mat Slow Feeding (SKU MN-1186, Smart Play, featured). Catalog fields list it as a dog toy in fleece, colorways gray, teal, and yellow, MOQ 120. Finished dimensions are blank in the database, so write "confirm on quote" until a sample is measured. Price is not published either.

That is the whole hero record. It is enough to open an RFQ. It is not a finished sell sheet.

Buyers who want the rest of the enrichment bay can keep two fleece neighbors in the same conversation: the Fish Mat Slow and the Forest Large Mat. Both are active Smart Play SKUs, both list MOQ 120, and neither should be pitched as a lab-tested slow feeder.

Who this SKU is for

Mat Slow Feeding is catalogued for dogs. Do not slide it into a cat planogram because fleece photographs well. The product copy describes reward-driven handling and ordinary home hours, not a timed feeding trial.

It fits DTC brands that already sell enrichment and want a private-label mat before they design a new silhouette. It also fits pet specialty shops that need a mid-run piece between a tiny starter mat and a floor-sized one, and distributors who would rather reorder one fleece construction than mix five mills.

Skip it as the hero if the buyer only wants a rigid puzzle or a chew. Fleece strips are a sniff toy. A heavy chewer will shred them, and you should say that on the listing. For a compact cotton-and-TPR option in the same series, look at the Magic Snuffle Box instead of forcing the mat to do chew duty.

Catalog MOQ is 120 pieces. That is the number on the SKU, not a negotiated startup exception. If a brand needs fewer units, ask on the quote. Do not print 50 on the line sheet because a blog said so.

Specs buyers should lock before the PO

Lock what the database actually stores. Leave the rest blank on purpose.

| Field | Catalog value |

| --- | --- |

| Name / SKU | Mat Slow Feeding / MN-1186 |

| Series | Smart Play |

| Pet type | Dogs |

| Material | Fleece |

| Colors | Gray, teal, yellow |

| Sizes | Not listed. Confirm on quote. |

| MOQ | 120 |

| Featured | Yes |

Color names are the useful part for a first private-label conversation. Gray, teal, and yellow can ship as a three-way assortment or as one color if the brand hates rainbow sets. Either way, name the color on the PO. "Assorted" without a ratio turns into whatever was left on the cutting table.

The Fish Mat Slow is also fleece, pink only, size listed as 26×36, MOQ 120, SKU MN-1157. The Forest Large Mat is fleece, beige, size listed as 154×96, MOQ 120, SKU MN-1188. Those two have dimensions. The hero mat does not. Do not copy 26×36 or 154×96 onto MN-1186 because they share a material.

Weight is empty on all three. If carton math depends on grams per piece, weigh a sealed sample and put the number in the spec, not in the marketing paragraph.

How it sits in the Smart Play assortment

Smart Play is the enrichment line: sniff mats, puzzle plush, roll balls, treat structures. The collection page is /collections/smart-play. Mat Slow Feeding is the featured slow-feed mat, so it should be the one you photograph first.

Use the fish mat when the shelf needs a smaller, single-color shape with a listed footprint. Use the forest mat when the buyer wants a large beige floor piece and has the storage for a 154×96 cm textile. Use the Magic Snuffle Box (SKU MN-1170, cotton and TPR, yellow and green, listed size 10×10, MOQ 120) when the program needs a cube rather than a mat. Same sniff job, different pack cube.

A sensible first carton for a specialty account is the hero mat plus one neighbor, not eight lookalikes. Three SKUs already cover small listed size, unlisted mid fleece, and large listed size. Add the box only if the buyer asked for a countertop unit.

Browse the wider toy range on /products if the account also needs chew or plush outside this series. Do not stuff a rope bone into a snuffle story just to raise the order value.

Private label and colorway boundaries

Private label on this mat means your brand on the pack, and a color story you can actually cut. The stock palette is gray, teal, and yellow. A new dye lot is a development question, not a checkbox on the wholesale form. Route custom color, header card, and carton print through /private-label. If the buyer wants a different strip layout, binding, or a non-fleece face, that is an /odm conversation with a sample, not a relabel of MN-1186.

What you can decide on the first PO without a new mold:

• Ship one of the three listed colors, or a stated ratio of all three.
• Apply a hangtag or belly band with the brand name. Keep care text honest: fleece, dogs, supervise play, not a chew toy.
• Choose polybag versus a simple carton. Either way, write the color and SKU on the outer mark.

What you should not promise from the catalog row:

• A published centimeter size for MN-1186. There isn't one.
• A retail price. price_min and price_max are both zero in the database, which means "not listed," not "free."
• EN71, CPSIA, REACH, or any lab pass. Certifications on this SKU are empty. If a retailer requires a report, scope the test on the RFQ and wait for the lab PDF.
• A "slows eating by X percent" claim. Nothing in the product record measures feeding time.

The fish mat and the forest mat have the same certification gap. A larger size does not create a test report.

Packing and QC talking points

Fleece mats fail in boring ways: loose strip ends, thin binding, color that does not match the approved swatch, and cartons crushed because the fold was too tall. Those are the checks worth writing into a QC note.

On an inline check, compare each color to the sealed gray, teal, and yellow swatches, tug a few strip ends, and confirm the SKU on the carton matches MN-1186 rather than the fish or forest neighbor. If you are shipping a ratio, count pieces per color before the carton is taped. A 120-piece MOQ that arrives as 110 yellow and 10 gray is a spec miss even when the total is right.

Fold height matters more on the forest mat than on the hero, because 154×96 cm of fleece will not behave like a small counter mat. Ask for a packed dimension on the quote for whichever SKU you actually order. Do not assume one carton fit covers all three.

Smell and fiber shed are judgment calls on a sample, not catalog fields. If a buyer rejects heavy chemical odor, say so before production, and keep a retained sample from the approved lot.

FAQ

Can I private label the Mat Slow Feeding at the catalog MOQ?

The listed MOQ is 120. Branding scope (hangtag, carton, one of the three stock colors) can be quoted at that quantity. A new color or a rebuilt pattern is separate and may move the MOQ. Confirm on the quote.

What size should I put on the Amazon listing?

For MN-1186, do not invent one. Fish Mat Slow lists 26×36 and Forest Large Mat lists 154×96. The hero mat's size field is empty. Measure the approved sample and use that number.

Is this the same product as the Magic Snuffle Box?

No. The box is cotton and TPR, yellow and green, listed size 10×10, SKU MN-1170. The mat is fleece, SKU MN-1186. They can sit in one enrichment set. They are not interchangeable on a PO.

If you want a spec sheet with packed size, color ratio, and a private-label pack option for the Mat Slow Feeding, send the channel and target quantity through /contact. We will quote from the sample, not from a guessed centimeter.