Studio Warmth Plush Dog Toys Wholesale Guide: First Carton, MOQ, Mix

This Studio Warmth plush dog toys wholesale guide is for buyers building a gift and character bay, not a power-chew aisle. Studio Warmth is the soft line: crystal plush animals, a few rope-and-plush tugs, and corn-texture pieces. It is one of three series on the products catalog, next to Classic Chew and Smart Play. The collection page is Studio Warmth.

A first carton should prove the look — pile, scale, and a reorderable hero — without dragging in every food-shaped plush and every rope SKU the factory can sew. Hero to name in the opening order: Monster Series, crystal plush, 25×15×7, about 120 g, MOQ 120.

What this series is for

Studio Warmth fits:

• Gift and boutique pet shops that sell on face and hand-feel
• Brands that want an open-stock character now and a private label label later
• Wholesale programs that can explain “soft indoor toy” without promising durability for aggressive chewers

It is a poor fit as the only toy for power chewers. Crystal plush will not survive the same mouth as a PA bone. If the retailer needs both a gift wall and a chew bay, split the PO. Do not hide a chew inside a plush claim.

Three SKUs that can open the line

Character plush, MOQ 120. Monster Series — crystal plush, 25×15×7, about 120 g. One size on the record, one weight. Easy to photograph and easy to reorder. Elephant Wolf Lion — crystal plush and plush, sizes listed as Elephant 40×12 / Wolf 40×10 / Lion 36×10, about 120 g, MOQ 120. That row is three silhouettes under one slug. Confirm whether your PO is one shape or the set before you print a single UPC. A longer animal, still MOQ 120. Airbag Rhino — crystal plush and plush, 38×16, about 120 g, MOQ 120. Useful when the monster scale feels small for a gift fixture and you want a longer body without jumping MOQ. Tug that still looks like soft goods. Tug Of War — linen and nylon, 9×29, MOQ 120, weight not recorded. It lives in Studio Warmth but it is not crystal plush. Put it on the fixture only if you want a rope accent. Confirm weight on quote. If you only want pile, leave it out of box one.

Corn texture is a different hand-feel. Farm Animal Trio is corn texture and polyester, 33×22, about 71 g, MOQ 120. It can sit beside crystal plush, but say “corn texture” on the line sheet so buyers do not expect the same pile.

MOQ traps on neighboring plush

Not every soft SKU shares MOQ 120. Drumstick Chew is crystal plush and polyester, 19×16, about 30 g, MOQ 240. Donut is crystal plush and polyester, 11×11, about 17 g, MOQ 360. Those floors are real. A “small plush add-on” can double or triple the quantity versus Monster Series. If the first order is a trial, stay with the MOQ 120 heroes and add Drumstick or Donut on reorder.

Long Rope Bear is crystal plush and polyester, 18×25, about 55 g, MOQ 300. Same warning: rope-and-plush that looks like a companion SKU may not share the 120 floor. Rope Bear Chew does — GPR and cotton, 45×6, about 178 g, MOQ 120 — but it is a rope chew silhouette, not a gift animal. Place it with rope, not in the character row.

How far private label goes on this pile

Hangtags, sew-in labels, and an approved color on an existing pattern are private label. A new sculpt, a new eye method, or a squeaker that is not on the current record is ODM. Crystal plush shows color drift more than a dark TPR chew; approve a physical shade before a multi-SKU color story. Do not invent fill weight, stitch count, or a safety certificate. Certification fields are empty on these rows — confirm any CPSIA, EN71, or REACH panel on quote if the destination retailer requires it.

Pack-out for a first wholesale box that stays honest:

• Monster Series, MOQ 120, as the photo hero
• Either Elephant Wolf Lion (confirm one shape vs set) or Airbag Rhino, MOQ 120
• Optional Farm Animal Trio if you want a second texture, MOQ 120
• Chew and snuffle mats on a different page of the line sheet

FAQ

Is Studio Warmth only plush?

Mostly soft goods, but Tug Of War is linen and nylon, and Rope Bear Chew is GPR and cotton. Read the material field before you call the whole series plush.

Can I mix Classic Chew into the same display?

You can ship them together. Do not merchandise a PA bone as part of the plush gift story. Classic Chew has its own buyer logic and its own series page.

What is the lowest MOQ on the heroes?

Monster Series, Elephant Wolf Lion, Airbag Rhino, Farm Animal Trio, Tug Of War, and Rope Bear Chew are MOQ 120. Donut is 360, Drumstick Chew is 240, Long Rope Bear is 300.

Are sizes in centimeters?

The records store strings such as 25×15×7 and 38×16 without a unit note on every row. Confirm the unit on quote before dielines, especially when you convert for a US hangtag.

Contact WagNab with the fixture type (gift wall vs mixed pet aisle) and the SKUs you want in carton one. We will flag any row whose MOQ is not 120 before you forecast units. Start from the products list, then decide whether the job stays private label or needs ODM.